Project X is a new guided reading programme that started in January 2009. They claim their content is truly 'boy friendly'. Following the adventures of well-loved characters is widely acknowledge as one of the best ways to hook young children into reading. Max, Cat, Ant and Tiger and their exciting adventures are the driving force of Project X. Their story runs throughout the books from school entry level to age 9 and provides a story arch that is 'guaranteed' to entrall all children.
After looking at the Project X website I can came across a video presentation of how the whole campaign works. They were explaining the use of character and saying they used 3d art to appeal to the so called 'Playstation Generation', ok the artwork is very nice but I think its a very bland idea to use this approach. If they wanted to appeal to the 'Playstion Generation' then instead of creating characters to resemble it then why not make the whole thing an interactive experience.
Over recent years Nintedo has been bringing out education games like the Brain Training that is inspired by Japanese neuroscientist Dr. Ryuta Kawashima, the interaction with the game and other family members will encourage younger children to get involved. Instead of the normal paper based books or by using 3d to make something look attractive, they shouldn't try to beat but join it.
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