Monday 30 March 2009

Waterstones

Now part of HMV Group, Waterstone's first opened in Old Brompton Road, London, in 1982 and currently trades from more than 300 stores, on high streets and in shopping centres, and through numerous university campuses in the UK, Republic of Ireland and continental Europe (Brussels and Amsterdam) as well as on the Isle of Man, Jersey and the Isle of Wight.

No two Waterstone's bookshops are the same. Sophisticated stock management systems ensure that each bookshop has its own unique range profile and space at the front of store to promote a choice of books picked by that branch. These 'Recommends' bays are genuine staff picks.

An average sized Waterstone's store merchandises a range of around 30,000 individual books, with 200,000 titles in the largest store. With over one million books in print, and around 120,000 new consumer titles published every year (compared with around 10,000 in the 1950s), the expert recommendations and advice of the company's booksellers are key ingredients in its success.

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