Demographic details

My target is based in the United Kingdom, but with the coverage of the Premier League the adverts I will produce can been seen worldwide. As the league is played in England, the majority of the target audience will live there. The majority of the teams that play in the league are either city based or they are from large towns. Cities such as Liverpool, Manchester, Newcastle, London, Hull, Stoke, Sunderland, Middlesbrough. Towns such as Wigan, Blackburn, Bolton, Aston Villa, West Brom, Because football has become a popular sport, it is no longer considered a working class game, but still followed greatly by the working class aswell as richer societies. My target can live anywhere from terrace houses to mansions.

Income details

Income are none applicable to 9-11 year old boys, some may have paper rounds which don’t pay enough for the Goverment to tax, others rely mainly on the generousity of parents for pocket money which is usually going to spent on sweets, football stickers, stink bombs etc

Leisure details

9-11 year olds like playing out in the street and parks, playing football, collecting football stickers, pogs and playing computer games.

Playing computer games is an expensive thing for a parent, depending on console the averages price can range from £200-£400 and depending on game they range from about £10-£50.

Football is also an expensive game, going to the match can cost between £10-£60 for the ticket depending on the stature of the club, there is also additional cost like match programmes, food and drink and travel expenses.

If the child plays football the equipment can add up as well, seeing there heroes wearing the newest boots week in week out influences a child to want to have the same, replica boots average around £30 in kids sizes and replica football kits average around £40 before a name and number of the players are added.

http://www.jjbsports.com/football-kits/premiership/liverpool
http://www.jjbsports.com/football-kits/premiership/manchester-united
http://www.jjbsports.com/football-kits/premiership/chelsea
http://www.jjbsports.com/footwear/juniors/football-boots
http://www.game.co.uk/

Relationship with product or service

Young boys interest in reading books should start as early as possible even before they enter school, interaction with a book should start with the parents reading bedtime stories and the encouragement will help the children to read more and make reading more of a hobbie than something that they think they have to do.

http://senorparrot.com/blog/wp-content/uploads/2008/11/stockxpertcom_id347003_size1.jpg
http://newine.files.wordpress.com/2009/02/obamas-read-to-kids-2-3-2009.jpg

Choice of communication design

All my concepts have to be produced using typography only which is stated
in the brief. My objective is not to use the aspects of Waterstones USP it is
to inform young boys about waterstones.
The colours I have decided to use are the colours of the teams in the
Premier leauge, Liverpool = red, Evterton = blue etc. The tone of voice for my campaign is informative.

My campaign strategy

I have 9/10 weeks to complete this brief, the campaign is directed towards Premier league the adverts will be placed in football stadiums up and down the country.
Each advert will placed on advertising hoardings around the football pitch and upper tiers of stadiums. The ads will be seen from late summertime until late spring as the season runs from August to early May. The best thing about the time of the season is that it runs the same time as the academic terms in school so promoting the campaign in schools makes it more visible to the child.

http://www.whiteribboncampaign.co.uk/case-studies/images/14.jpg
http://funpresident.com/wp-content/uploads/2008/11/anek_001.jpg

Can I have a vowel please Carol.....

For this project I have to produce a bespoke piece of copy that will be seen around Premier League ground, recently I was informed of a website that had all types of design and imagery that I would find inspirational.  As my adverts will be word based I wanted to see how others use words and phrases in there work...

Here are some of examples that I really liked..

  

http://ffffound.com/